A competitive exporter is the one who knows how to stay in the top of competitive conditions in its current market, and at the meantime scan opportunities for new markets, and look for opportunties to diversify or value-add to their existing product range.
At the same time importers worldwide also seek to optimize the potential offered by preferential trade agreements and improve the efficiency of their sourcing by scanning for new and competitive supplier countries. ITC adresses these issues with its suite of market analysis tools and related market data and information sources.
ITC's Market Analysis Tools hel users examine the export and import statistics to better understand supply and demand trends for around 5'300 internationally traded products. the tools are unique in product detail, as well as in breadth of geographic coverage particularly for developing and least developed countries.