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  • 2.1-THE MARKETS FOR COFFEE-STRUCTURE OF THE COFFEE TRADE - OVERVIEW

  • THE-COFFEE-GUIDE.gif 
  • Structure of the coffee trade - overview

     
     

    Introductory note

    Broadly speaking, at the consumer level coffee can be divided into three commercial categories 

    • Exemplary quality: limited availability - fine to unique taste experience.  
    • Premium quality: moderate availability - good to very good taste experience.  
    • Mainstream quality: very widely available - acceptable taste experience. 

    Precise figures are not available, nor is the situation static, but it is generally accepted that between 80 and 90% of all coffee consumed worldwide is of mainstream quality.