Marketing staff.
Senior Quality
Controllers. Partly, Senior Researchers.
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Review all aspects of the post-harvest
cycle, including quality assessment, especially liquoring, food safety and
sustainability issues;
Demonstrate how to translate market
signals into recommendations and advice to operators further down the processing
and production chain, as well as to policy-makers and researchers;
Help improve participants' understanding
of modern business administration and communication methods; Provide a basic
insight into economics including the workings of banking, finance and currency
markets; introduction to insurance principles and issues related to
insurance;
Provide exposure to the use of
computers, data collection and analysis; Give basic advice on how to set up and
use a data bank; Outline the basic elements of market research.
Present a wide overview of different
aspects of price risk management and review potential solutions suited to local
conditions.
Pro-active sessions: Identify
constraints and discuss potential solutions, including how to introduce
these.
Through: Formal group lectures and
stages abroad.
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Formal, certificated programme, during
the off or quiet season.
At area or regional centres by local and
international personnel, including personnel drawn from local shipping and
banking circles, using standard teaching modules, as well as actual examples of
'right' and 'wrong'
Possibility of follow-up stages with
roasters and trade houses abroad for successful participants.
Approach: presentations, lectures and
discussions.
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Understanding that good coffee realizes
the best possible prices through the proper exploitation of quality, correct
presentation to the market and application of appropriate internal and/or
external quality standards.
Better understanding of market
mechanisms; the function and operations of futures markets; end user
requirements; international availability of coffee and competition presented by
other producing countries;
Better understanding of how to value
coffee and target buyers, thus helping to improve marketing operations,
marketing efficiency and market coverage.
Better appreciation of end user concerns
and wishes, particularly in respect of food safety and sustainability
issues.
Identification of constraints and
potential solutions.
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