• Exemplary and high quality

    Exemplary quality

    Exemplary quality coffees have a high intrinsic value with a fine or unique cup, and are usually of quite limited availability. They are mostly retailed under straight estate or origin names. These are usually very well presented washed coffees, including some superior washed robustas, but also include some naturals (Ethiopian Harars, Yemeni mochas, some Indonesian arabicas) and top organic coffees. They are true niche coffees.

    High quality

    High quality coffees are good cupping coffees, well presented, but not necessarily visually perfect. They are retailed both as straight origins and as blends. This category includes good quality, well prepared organic coffees, and washed as well as superior quality natural robustas. The market for this quality band is much broader and includes a good percentage of today's specialty coffee.
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