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  • 2.3.3-THE MARKETS FOR COFFEE-EUROPE - EUROPEAN UNION – SUMMARY DATA

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  • European Union – Summary data

     
     

    Austria

    • Population: 8.4 million.
    • 2009 Net green bean imports: 512,000 bags; Brazil led with 32% followed by Vietnam with 21%.
    • Vietnam, Brazil, India, Colombia and Honduras, represented 71% of 2009 green bean imports.
    • Exports of processed coffee were around 399,000 bags (GBE) in 2007, against imports of 741,000 bags, mainly from Germany and Italy.
    • ICO data put 2009 per capita consumption at 6.375 kg.

     

    Belgium / Luxembourg

    • Population: 10.7 million.
    • 2009 Net green bean imports: 1.51 million bags; Brazils led with 28% followed by Vietnam with 15%.
    • Brazil, Vietnam, Honduras, Uganda and Colombia represented 62% of 2009 green bean imports.
    • Imports of roasted coffee were 419,000 bags (GBE); exports were 892,000 bags, mostly within Western Europe.
    • Consumption: ICO data put 2009 per capita consumption at 5.27 kg and for 2003 at no less than 9.16 kg but this must be seen against 5.19 kg for 2001, and 6.4 kg for 1995. It could be that the changes are due to different information sources, possibly with a mix-in of some of the large import-export and transit trade in green coffee that Belgium conducts.
    • One roaster, Sara Lee / DE, accounts for around half of the market but Belgium also has many small roasters, particularly in the specialty sector.

     

    Bulgaria

    • Population: 7.6 million.
    • 2009 Net green bean imports 376,000 bags;
    • Vietnam, Indonesia, Honduras and Brazil account for 60% of 2009 green bean imports.
    • 2009 processed coffee imports: 149,000 bags (GBE) of which 80,000 bags were soluble.
    • 99% of R&G imports were ex European sources, as were about 71% of soluble imports.
    • ICO data put 2007 per capita consumption at 3.25 kg.

     

    Cyprus

    • Population: 870,000.
    • 2009 green bean imports: 22,500 bags of which 21,000 bags are from Brazil
    • 2009 Processed coffee Imports 49,000 bags of which 42,000 bags were soluble.
    • 96% of soluble imports were ex European sources as were 92% of roasted coffee imports
    • ICO data put per capita consumption in 2009 at 5.20 kg.

     

    Czech Republic

    • Population: 10.4 million.
    • 2009 green bean imports: 259,000 bags
    • Brazil, Vietnam and Indonesia account for 63% of green bean imports
    • 2009 imports of processed coffee: 672,000 bags (GBE) of which 402,000 bags were roast and ground.
    • 2009 R&G imports were almost exclusively ex European sources.
    • Main soluble suppliers in 2009 were: EU 89%, Switzerland 4% and Brazil 3%.
    • ICO data put 2009 per capita consumption at 3.04 kg, down from 3.97 kg in 2007.

     

    Denmark

    • Population: 5.5 million.
    • 2009 green bean imports: 609,000 bags of which over 56% (344,000 bags) are imported via other EU countries and thus loses its initial origin. 103,000 bags (17%) are imported directly from Brazil while a further 33,000 bags (5%) are imported directly from Vietnam.
    • 2009 imports of processed coffee: 301,000 bags (GBE) of which 293,000 bags are roast and ground.
    • 2009 exports of processed coffee: 190,000 bags (GBE) of which 145,000 are roast and ground.
    • 2009 R&G imports were almost exclusively ex European sources with 82% coming from Sweden.
    • The EU accounted for over 99% of soluble imports in 2009.
    • ICO data put 2009 per capita consumption at 7.89 kg.

     

    Estonia

    • Population: 1.3 million
    • 2009 total green coffee imports: 161,000 bags, but re-exports totalled 156,000 bags , primarily to Russia;
    • Imports of roasted coffee in 2009 totalled 169,000 bags of which 70,000 bags were re-exported mainly to other EU destinations;
    • Soluble coffee imports in 2009 totalled 27,000 bags of which 7,000 bags were re-exported with 85% of those exports going to Russia.
    • ICO data put 2007 per capita consumption at 5.53 kg.

     

    Finland

    • Population: 5.3 million.
    • 2009 green bean imports: 1.12 million bags; Brazils led with 42%.
    • Brazil, Colombia, Honduras, Kenya, Nicaragua and Guatemala, represented 83% of 2009 green bean imports. Estimated shares: arabica 98%, robusta 2%.
    • Over 98% of green bean imports reportedly come direct from origin.
    • Imports of processed coffee totalled 118,000 bags (GBE); but exports totalled 183,000 bags (131,000 bags to Estonia and 48,000 bags to Russia).
    • ICO data put 2009 per capita consumption at 11.92 kg, but ECF data put it much lower at 9.9 kgs
    • Four roasters account for 97% of the market.

     

    France*

    • Population: 62.3 million.
    • 2009 Net green bean imports: 4.121 million bags; Brazils led with 23% with an almost equal amount coming via other EU countries and hence losing its initial origin identity.
    • Brazil, Vietnam, Colombia, Honduras, Ethiopia, and Indonesia, represented 57% of total 2009 green bean imports.
    • Estimated shares: arabica 51%, robusta 25% and 24% unspecified.
    • Imports of roasted coffee were 1.754 million bags (GBE), 80% of which were from other EU countries;
    • Exports of processed coffee (all forms) were 893,000 bags, of which 583,000 bags were soluble coffee.
    • ICO data put 2009 per capita consumption at 5.36 kg, while ECF data put it at 5.58 kg.
    • Kraft Foods and Sara Lee/DE account for 60% or more of the roast and ground market by volume. Nestlé accounts for almost two-thirds of the soluble market.


    *10/2009

    Germany

    • Population: 82.2 million.
    • 2009 green bean imports: 17.54 million bags; re exports: 5.00 million bags
    • Brazil main origin for green bean imports accounting for 34%. Brazil, Vietnam, Indonesia, Peru, Honduras, Ethiopia and Uganda represented 80% of 2009 green bean imports.
    • Estimated shares: arabica 68% (2003 77%), robusta 29% (2003 23%), 3% unknown
    • Processed coffee imports were 1.872 million bags (GBE); exports of all forms of coffee were 10.853 million bags of which 2.065 million bags were decaffeinated green bean; 2.930 million bags non decaffeinated green coffee; 3.321 million bags(GBE) of roasted coffee and 2.531 million bags (GBE) of soluble coffee and other extracts.
    • ICO data put 2009 per capita consumption at 6.50 kg (7.58 kg in 2004), but ECF data put it at 6.35 kg.
    • Espresso coffee is gaining popularity, and although imports from Italy are still important, internal German production of espresso coffees is now considerably greater than imports from Italy.
    • Decaffeinated coffee continues to hold approximately 8% of the market. The growth of instant drinks such as cappuccino is beginning to taper off with the market for these types of products remaining relatively stable over the past 4 to 5 years.
    • Two roasters, Kraft Foods and Tchibo, account for 55% of the market.

     

    Greece

    • Population: 11.2 million.
    • 2009 Net green bean imports: 425,000 bags; Brazil led with 67%. However, Greece is also a large importer of processed coffee:
    • 2009 net imports of soluble are estimated at 347,000 bags (GBE) plus a further net import of 202,000 bags (GBE) roasted coffee.
    • Brazil, Vietnam and India represented 85% of total 2009 green bean imports.
    • Soluble coffee accounts for just over a third of the market, Overall robusta makes up around 14% of imports.
    • Data on the processed coffee trade suggest that more and more processed coffee, including soluble, originates from other EU countries with 99% of roast coffee imports and 50% of soluble coffee imports into Greece originating from EU countries .
    • ICO data put 2007 per capita consumption at 5.24 kg.

     

    Hungary

    • Population: 10 million.
    • 2009 Net green bean imports: 170,000 bags down from 573,000 bags in 2004, however this may reflect a problem with the statistics as it appears that Hungary no longer imports any green coffee directly from origin and instead imports via exclusively other EU countries;
    • 2009 processed coffee imports: 508,000 bags (GBE) of which 253,000 bags were of soluble coffee.
    • India and Brazil apart, soluble imports were almost exclusively ex European sources.
    • 2009 exports of processed coffee: 232,000 bags (mainly to other EU countries), of which, 129,000 bags were soluble.
    • ICO data put 2009 per capita consumption at 2.67 kg, down from 4.20 kg in 2004.

     

    Ireland

    • Population: 4.5 million.
    • 2009 Net green bean imports: 42,000 bags of which just over 80% is not statistically identified by origin rendering analysis difficult. However, over half of its green bean imports originate from the United Kingdom.
    • Over two thirds of total imports are processed coffee, 60% of which comes from the United Kingdom.
    • Soluble coffee accounts for around 50% of total consumption.
    • ICO data put 2009 per capita consumption at 1.79 kg, which is significantly down from the 3.37 kg recorded for 2007.

     

    Italy

    • Population: 59.9 million.
    • 2009 Net green bean imports: 7.510 million bags; Brazil led with 35%.
    • Brazil, Vietnam, India, Uganda and Indonesia represented 76% of total 2009 green bean imports.
    • Estimated shares: arabica 57%, robusta 43%.
    • 2009 imports of processed coffee were 461,000 bags (GBE); exports of processed coffee were 2.135 million bags of which almost 98% was roasted coffee, reflecting Italy’s success in marketing finished coffee products such as espresso internationally.
    • ICO data put 2009 per capita consumption at 5.85 kg.
    • Five roasters, of which Lavazza is the largest, account for around 70% of the market.

     

    Latvia

    • Population: 2.3 million.
    • 2009 Net green bean imports 50,000 bags virtually all ex EU countries;
    • 2009 Roasted coffee imports 42,000 bags GBE, virtually all ex EU countries; but re exports of roasted coffee total 37,000 bags 95% of which is to other EU countries.
    • 2009 Soluble coffee imports 37,000 bags GBE of which 24,000 bags are from other EU countries; re exports totalled 4.000 bags mainly to Poland and Lithuania;
    • ICO data put 2009 per capita consumption at 2.35 kg, which is half of what it was in 2006.

     

    Lithuania

    • Population: 3.3 million.
    • 2009 net green bean imports totalled just 4,200 bags all ex EU countries, mainly Germany.
    • 2009 Roasted coffee imports 258,000 bags GBE, virtually all ex EU countries;
    • 2009 Soluble coffee imports 148,000 bags GBE (120,000 bags EU, 17,000 bags Brazil);
    • 2009 Re-exports Roasted coffee totalled 73,000 bags GBE of which 60,000 bags went to EU countries;
    • 2009 Re-exports of Soluble coffee totalled 129,000 bags GBE (Russia 87,000 bags; EU 38,000 bags);
    • ICO data put 2009 per capita consumption at 3.83 kg.

     

    Malta

    • Population: 410,000.
    • 2009 Green bean imports negligible
    • 2009 Roasted coffee imports just under 3,000 bags GBE, virtually all ex EU countries
    • 2009 Soluble coffee imports totalled 11,000 bags, 95% of which is ex EU
    • Virtually no re-exports recorded;
    • ICO data put 2009 per capita consumption at 2.07 kg.

     

    The Netherlands

    • Population: 16.6 million.
    • 2009 Net green bean imports: 1.011 million bags, ICO figures
    • ECF data however puts gross imports of green coffee at 3.234 million bags and re-exports at 111,000 bags suggesting net imports of 3.123 million bags.
    • ECF data suggests that Brazil, Vietnam, Uganda, Honduras and Peru represented 78% of total 2009 green bean imports.
    • Estimated shares: arabica 73%, robusta 25%, not specified 2% (ECF).
    • 2009 imports of roasted coffee were 1.057 million bags (GBE); exports 771,000 bags GBE).
    • 2009 imports of soluble coffee were 257,000 bags (GBE); exports 628,000 bags GBE).
    • ICO data put 2009 per capita consumption at 3.25 kg against ECF 7.1 kg (reflecting the disparity over green bean coffee imports).

     

    Poland

    • Population: 38.1 million.
    • 2009 Net green bean imports: 638,000 bags; Vietnam 219,000 bags.
    • Vietnam, Brazil, Laos, Peru and Uganda represented 66% of 2009 green bean imports.
    • Imports of roasted coffee in 2009 totalled 209,000 bags, over 90% of which were imported from other EU destinations; Exports however totalled 233,000 bags (GBE) of which over 70% were exported back to other EU countries.
    • Soluble coffee imports in 2009 totalled 649,000 bags (GBE) of which 359,000 bags were ex EU countries and 169,000 bags from Ecuador. Re-exports totalled 291,000 bags with 159,000 bags going to other EU countries.
    • ICO data put 2007 per capita consumption at 2.41 kg.

     

    Portugal

    • Population: 10.7 million.
    • 2009 green bean imports: 732,000 bags; Vietnam led with 16%.
    • Vietnam, Brazil, Uganda, Cameroon, India and Honduras represented 66% of total 2009 green bean imports.
    • Imports of roasted coffee in 2009 totalled 98,000 bags, over 75% of which were imported from other EU destinations; Exports however totalled 154,000 bags (GBE) of which almost 90% were exported back to other EU countries, primarily Spain.
    • Soluble coffee imports in 2009 totalled 54,000 bags (GBE) virtually all of which were ex EU countries. Re-exports totalled 10,000 bags, 90% of which went to other EU countries.
    • ICO data put 2009 per capita consumption at 4.04 kg.
    • Nestlé’s market share is 33%; around 70 roasters cover the balance, many operating in small, local niche markets.

     

    Romania

    • Population: 21.3 million.
    • 2009 green bean imports were 370,000 bags: Vietnam led with 138,000 bags
    • Vietnam and Indonesia account for 45% of total 2009 green bean imports
    • Imports of roasted coffee 2009 were 297,000 bags (GBE) virtually all of which is ex European sources, re-exports account for 25,000 bags.
    • 2009 imports of soluble coffee totalled 144,000 bags, 60% of which is ex European sources. Re-exports accounted for 11,000 bags
    • ICO data put 2009 per capita consumption at 2.19 kg.

     

    Slovak Republic

    • Population: 5.4 million.
    • 2009 Net Green Bean imports totaled 63,000 bags with Vietnam, Brazil, Ethiopia, Honduras and Mexico accounting for 87% of the total.
    • 2009 processed coffee imports were 308,000 bags Roasted coffee (GBE) and 86,000 bags (GBE) of soluble coffee, all mostly ex European sources. Re-exports of roasted coffee totaled 205,000 bags and soluble coffee 40,000 bags mainly to EU destinations.
    • ICO data put 2009 per capita consumption at 2.36 kg.

     

    Slovenia

    • Population: 2 million.
    • 2009 green bean imports 134,000 bags.
    • Brazil is the major supplier accounting for almost 45% of 2009 green bean imports.
    • Vietnam, Colombia and India together account for a further 32% of green bean imports.
    • Processed coffee imports were 47,000 bags (GBE) Roasted coffee, and 26,000 bags of soluble coffee, the bulk of which originated within the EU. Re-exports of roasted coffee amounted to 26,000 bags and soluble 8,000 bags mainly going to other EU countries.
    • ICO data put 2009 per capita consumption at 5.89 kg.

     

    Spain

    • Population: 44.9 million.
    • 2009 Net green bean imports: 3.826 million bags; Vietnam led with 37%.
    • Vietnam, Brazil, Uganda, Colombia and Côte d’Ivoire represented 74% of all 2009 green bean imports.
    • Estimated shares: arabica 36%, robusta 64%.
    • 2009 imports of processed coffee were 559,000 bags (GBE); exports 1.017 million bags (GBE) 90% of which is soluble.
    • ICO data put 2009 per capita consumption at 4.48 kg.
    • Mezclas, blends of torrefacto and regular coffee, account for 83% of the market. Torrefacto, which is made from roasting regular coffee with sugar, accounts for almost half of roasted coffee consumption.
    • The top three roasters control 60% of the market. Some 300 smaller roasters cover 40% and dominate the out-of-home market where espresso is in high demand.

     

    Sweden

    • Population: 9.3 million.
    • 2007 green bean imports were 1.59 million bags; Brazil led with 45%.
    • Brazil, Colombia, Peru, Kenya and Honduras represented 81% of total 2009 green bean imports (Brazil/Colombia alone 58%).
    • Estimated shares: arabica 86%, robusta 3%, unspecified 11%.
    • 2009 imports of processed coffee were 36,000 bags (GBE); exports were 497,000 bags (GBE) of which a substantial amount went to Denmark and the United States.
    • ICO data put 2009 per capita consumption at 7.35 kg, however ECF data puts it at 9.2 kg.
    • Dominating roasters are Kraft Foods with about 41% of the market, Zoegas 21%, Lofbergs Lila 14% and Arvid Nordquist 10%. A small number of roasters share the balance.

     

    United Kingdom

    • Population: 61.8 million.
    • 2009 green bean imports: 2.074 million bags; Vietnam led with 21%.
    • Vietnam, Brazil, Colombia and Indonesia, represented 75% of total 2009 green bean imports.
    • 56% of green bean imports was arabica, 40% was robusta and 4% was not specified. However, just under 2.0 million bags GBE of processed coffee were imported as well, 55% of which was soluble coffee, 63% of which came from countries within the EU.
    • Re-exports of processed coffee totalled 834,000 bags GBE, 78% of which was soluble coffee.
    • ICO data put 2009 per capita consumption at 3.14 kg.
    • Soluble coffee accounts for around 85% of the market by value with roast and ground at just 15%. The United Kingdom hot beverage market, however continues to be dominated by tea.
    • Nestlé accounts for around 50% of the soluble coffee market, Kraft Foods just over 20%.


    11/2010