• Lessons previously learned


    Lessons learned from past initiatives to train coffee professionals (technicians and marketers) from producing countries have shown that:

    • The international need for training is ongoing, but has often been neglected by both the coffee industry and authorities. Ideally an element of permanency should be provided.
    • Training nationals of producing countries will always require the generous and voluntary assistance of the international coffee trade.
    • A more formal, continuous programme would facilitate access to such assistance and would help to ensure that available training opportunities are appropriately structured and utilized.
    • This would also prevent frivolous requests for training from reaching collaborating companies.
    • Training requirements are not always correctly identified. Sometimes too much attention is paid to sophisticated techniques and too little time is spent on learning the basics of the business.
    • Scarce training opportunities are wasted when unqualified candidates are put forward or participants are subsequently transferred or resign.
    • It is neither productive nor cost-effective to send people abroad for training if they have no basic knowledge of coffee. Such candidates should first attend an introductory course.
    • Attention must be paid to potential language problems. Where appropriate supporting language training courses must be provided.
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